Home improvement blogging is often quite the ordeal. Most people do not have 10-15K to spend on a new project every week. With that said, there are a number of other tactics that bloggers can use to boost their presence online and help propel their sites to earn more visitors.
Over the last few years here is what I have learned:
Make Friends with People in the Industry
Blog – A LOT
You don’t need $10k to make a good piece of content for your site. Even if you just want to clean your kitchen, write about it! Do you already have a post on kitchen cleaning? Add to it with each new experience.
Moral of the story here is to read, write, and learn!
Finally, Look for Content Gaps
Everyone and their mother has written about how to make an addition to your house. Everyone writes about gardening. However, if you can find very specific topics that do not have a strong base of articles in Google’s results, there will be new site visitors in your future.
For example, there are a lot of articles on how to paint a room. But are there a lot of good articles on how to paint accents in a light blue room? Keyword research may show that there is not a lot of volume for this type of thing.
However, I can promise you that people will search for specific terms that are related to a major topic. In this example, people need to paint accents on their blue rooms. After they pick a blue room where will they turn to next? Google! Hopefully, your article will be there!
Until next time friends!